China’s Non-Commodity Africa Strategy

The strategy to capture the african consumer has now moved up the value chain as global automobile brands position themselves themselves in the ultimate middle class consumer good. The potential is huge because large-scale motorisation in Africa has yet to take off.

IHS Automotive predicts that sub-Saharan Africa’s vehicle-ownership rate won’t reach 70 cars per 1,000 people, until 2030. That was a critical turning point reached by China in 2012. Because reaching this point of inflexion for massive automobile sales may take more than a decade, it means that this kind of opportunity is for players that can afford a long term vision.  It is therefore no surprise that we are seeing mostly Asian car manufacturers, less embattled by short term thinking shareholders, teaming up with local entrepreneurs who see value in building a presence over time.

A good example of this is China’s Geely (the owner of Swedish car brand Volvo) teaming up with local distributors/assemblers such as Egypt’s GB Auto to position its automobiles in North Africa where the GB group has been operating for some time now.

Another reality is that Chinese automakers have been losing ground to foreign auto brands over the past two years, emerging overseas markets such as Africa have become a much-needed lifeline. The Chinese auto market has become more competitive as foreign brands such as leading global automobile makes gradually increase their  share of the Chinese market.

Apart from Geely, other Chinese brands, such as Chery and Changan, switched their focus to the overseas market, most notably Africa. Major Chinese brands have made a splash in the past year. Great Wall Motors reported about 25,000 deliveries to 200 dealerships on the continent.

However, Africa isn’t exactly an untouched automobile market. Multinationals such as Toyota have been doing business on the continent for decades and in most African countries, the auto parts market is controlled by German, Korean and Japanese companies.

Furthermore, African governments are now constraining the influx of foreign vehicles so simply exporting cars to Africa is no longer sustainable so now the viable strategy is to work with local assemblers or by setting up car factories on the continent. In terms of auto markets, Kenya, South Africa and Egypt are more mature than other countries.

For now the main competitive advantage for Chinese brands is the cheap price. They are effectively filling the gap that Korean car manufacturer’s, who have risen in brand value perception, used to occupy.  We are also seeing how these Chinese companies are starting to customise products for the African market. Foton, for instance, has equipped bigger engines and larger oil tanks for vehicles sold in the Kenya market because most consumers need trucks for long-distance traveling. Great Wall is also designing products for the continent. It designed a model particularly for South African women because they apparently prefer right-sided, automatic transmission cars. The model has been well-received after it was put into the market in 2011.

The race to capture the hearts, minds and wallets of the African middle class with the ultimate consumer product is on!

The bigger picture: China’s Investment Role in Africa - Beyond resources

More than 2,000 Chinese companies have invested in Africa across multiple sectors including natural resource extraction, finance, infrastructure, power generation, and consumer products such as electronics, textiles, home appliances and automobiles.

Africa is emerging as a major consumer market in its own right. Its more than one billion-strong population has traditionally been under-served by formal retailers and consumer goods companies. With rising purchasing power, Chinese-made goods are finding their way into the African households, either through formal retail channels or via vast informal sales networks. Furthermore, despite infrastructure and logistics challenges, local manufacturing in Africa is becoming more profitable.

The industrial manufacturing component of the Chinese economy is now at a turning point as the cost of production surpasses gains in productivity. This initiates the start of a long-term trend as more and more of China’s low-end labour-intensive manufacturing sector is gradually moved offshore. A large part of this offshoring could find its way to Africa.

Manufacturing as a percentage of the sub-Saharan African economy has held steady at 10% to 14% in recent years. Industrial output in what is now the world’s fastest-growing continent is expanding as quickly as the rest of the economy.

Ethiopia is a case in point. The sovereign wealth-capitalised CADFund is financing a special economic zone industrial park to the value of $2 billion over the next decade to create a light manufacturing zone on the outskirts of Addis Ababa. The focus is footwear and clothing. The eventual outcome of this could be the creation of 200,000 jobs, according to some media reports.

More in-depth research

If you would like to take a deeper dive into the recent research about China’s role in Africa, we have put together a list of resources that you may find insightful:

White Paper: China-Africa Economic and Trade Cooperation
Where are Chinese Investments in Africa Headed?
An interesting article that provides more perspective on China’s role in Africa
A paper by the Brookings institution on “Africa in China’s Foreign Policy” 
A paper by China in Africa, An evaluation of Chinese Investment by the Institution for Poblic Policy Analysis (IPPA)

 

 

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Back to the Future

It has now become obvious that the world economy is shifting back towards Asia, Africa and the Middle East.

Our choice of the title “Back to the Future’ is quite deliberate because instead of seeing this macro economic shift as a new trend, we actually regard it as a regression to the base-line economic structure of our global civilisation.

In this Frontier Markets Insights episode, we feature a short animation that puts the evolution of the world economy over the past 500 years into perspective and briefly highlights why most global investment portfolios probably aren’t well positioned to benefit from the world’s economic rebalancing.

Silk Invest teams up with Kolo Toure to launch the African Opportunities for Footballers Fund

Africa FootballersWe are delighted to announce that, toghether with Kolo Touré, we are launching the African Opportunities for Footballers Fund. 

Kolo is a well known top level football player from the Ivory Coast who plays for Liverpool and will compete with his national team in Brazil’s much anticipated World Cup

This will be the first fund of its kind and makes it possible for African Football players to manage their financial assets while also investing in the grand opportunity of their home continent.  The fund will be domiciled in Luxembourg  and will primarily invest in the African markets.

Watch the video below for more in-depth information.

We have seen a steady rise of African football players across the top teams in the international arena. Many of these players see themselves as African ambassadors and have shown a keen interest to invest back in Africa. This fund makes it possible for these players to invest in a professionally managed fund vehicle and set the example for other investors to follow.

My personal ambition has always been to contribute to the African continent in a positive manner. At the same time, it is important have sufficient assets to meet the future financial requirements. I am very excited about this new fund and believe that we have achieved a major milestone. This fund helps Africa’s top football players like me to meet their financial needs and support Africa’s capital markets.

 

African Footballers now finally have a solution that not only allows them to invest their assets in investment opportunities they understand, but also lets them make a difference back home. Over the last months, we worked together with Kolo Toure to design a product which helps African football players to invest for the longterm while contributing to Africa’s growth.

 

Africa is at the heart of our investment thesis and we believe that African footballers have a big role to play in further developing the continent. We are honoured that we can play a role in helping these African professional to better meet their future financial needs. Kolo Toure has proven to be an excellent partner in creating this fund and we are looking forward to successfully launch the fund

 

For many years, we have been actively investing in Africa and have always championed a consumer driven pan-African approach. Silk Invest’s investment team includes 11 different African Nationalities from the various African regions.

 Read the official press release

 

 

 

 

 

What the Changes in the Frontier Markets indexes mean for Investors

The MSCI reclassification of the frontier markets index helps improve its alignment with the broader investment opportunity in the space by increasing the allocation to African and Asian frontier markets. We produced a short animation to highlight the major changes and what they mean for investors.

The good news is the increase in Nigeria’s weight to around 20% (previously 13%) and Pakistan, Oman, Kenya & Morocco’s to the 5-7% range (vs 3-4%).

Unfortunately, an opportunity was missed to reduce the weight of Kuwait. It’s weighting rises from 20% to around 30% of the index. Furthermore, due to its restrictions for foreign investors, despite being the largest market in the Frontier realm, Saudi Arabia remains outside of the index.

Since 2009, at Silk Invest, we have been allocating our investments in greater measure than benchmarks to the frontier markets in Asia and Africa. Rather than take a view on geographic criteria, we focus on investing in companies with winning business models that have a deep population base to support superior earnings growth.

The new index weights to Nigeria, Pakistan, Oman, Kenya and Morocco are moving closer to our traditional weights which is, to a certain degree a recognition of our long term beliefs.

I addition, we remain positioned differently than the index with our bias to Africa (including countries like Ghana and Senegal) and Frontier Asia (especially Pakistan and Bangladesh). Even in the Middle East we have an allocation to Kuwait of approximately 8% vs. 30% for the benchmark and have an allocation to Saudi Arabia of 8% vs. nil for the benchmark.

More about our Frontier Markets Equity investments

 

 

African Fixed Income in 90 seconds

When investors speak about investing in Africa, they usually refer to equities. What is often overlooked is the fixed income opportunity. What makes it so compelling aren’t only the yields, but also the strong credit fundamentals that underpin these returns.

This is not only a simple and powerful story but it is also a great proposition for investors seeking yields. In fact the essential story is so straightforward that it can be told in only 90 seconds:

 

Take a look at our Africa Bond Fund

 

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Morocco Rising – Gateway to Africa

Over the past 15 years, Moroccan Companies have been investing in gaining market share in a number of West African economies and by doing so they are rapidly becoming leading players across Sub Saharan Africa.

In this first episode of a 3-part series titled ‘Morocco Rising”, Baldwin Berges speaks with Youssef Lahlou – Senior Portfolio Manager at Silk Invest and based in Casablanca - about the expansion of Morocco’s leading companies in key industries across the African continent and how they are becoming a gateway to Africa.

There is also a more extensive audio version of this story:

Did you know that you can subscribe to this podcast  on iTunes or on Stitcher?

 

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Silk Invest partners with Bramer Asset Management to launch the Emerging Africa Bond Fund

Silk Bramer BannerWe are delighted to announce that Silk Invest has just reached a new major milestone: The launch of Emerging Africa Bond Fund in collaboration with Bramer Asset Management in Mauritius.

This is an exiting new chapter in our story because we have increasingly been working with Africa-based institutional investors as they continue to expand their investment activities across the African continent.

As a result of this effort comes our strategic partnership with Bramer Asset Management which provides Silk Invest with a deeper reach into the Mauritius and East African investor markets while Bramer taps into Silk Invest’s specialist capabilities of managing local currency fixed income.

Emerging Africa Bond Fund Brochure

Click on the image to view the Emerging Africa Bond Fund Handbook

Both firms believe that 2014 will be the year of Africa’s bond markets and expect to see significant flows into this maturing asset class.

The Fund will be domiciled in Mauritius and will be targeting mainly African and international institutional investors.

Bramer Asset Management Ltd is a leading financial Services provider in East Africa. The firm is headquartered in Mauritius and has presence in Kenya, Mozambique, Madagascar, Botswana and Malta.

It is part of the British American Investment group, one of the fastest growing conglomerates in the Indian Ocean region. Bramer is also a major shareholder of Equity Bank, one of Africa’s most innovative financial institutions.

 

A few comments from the Silk and Bramer team:

 

Jaya Allock

Jaya Allock, President & CEO of Bramer Asset Management

“Investors are now also considering African fixed income investments to diversify their equity portfolios. The Emerging Africa Bond Fund has also been domiciled in Mauritius, which is globally known for its financial hub. This product has been designed to meet the requirements of both retail and institutional clients and we remain confident of the African potential which this new initiative brings.”

 

Malick Badjie“African institutional investors have seen a remarkable growth in assets but, until now, due to lack of compelling bond offerings, have invested most of their assets within their regions. I am happy that I have been able to contribute to the development of a product which is especially designed for these institutions to capture the broader pan-African bond opportunity and will allow them to capture solid long term risk-adjusted returns”

 

Muhammad Rawat

Muhammad Rawat, CIO of Bramer Asset Management

“Africa markets have seen tremendous interest recently from investors worldwide because of their increased share of the global economy and capital markets, along with their growth potential. With our Emerging Africa Bond Fund, we can take advantage of opportunities in currencies, local interest rates, sovereign credits and corporate credits to gain a broad exposure to fixed income markets. We will employ an active, benchmark-agnostic investment style, based on fundamental, country-by-country macroeconomic research that incorporates quantitative analysis, macro-analytic models, local market insight and rigorous risk management to achieve our target. “

Chandi Jethu

Chandi Jethu, Managing Partner Silk Invest

“African capital markets have significantly matured over the last few years with high positive real yields, solvent balance sheets and improving governance and institutional frameworks all providing an attractive investor entry point. We are excited to tap into this compelling opportunity together with Bramer Asset Management”

 

 

 

Click here to view the formal press release

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