SMART CHART - WHAT ARE AFRICANS BUYING?
There’s an old saying that goes ‘follow the money’.
When it comes to investing in Africa, we tend to complicate things. But when we go back to putting that wise saying to work, things start to clear up.
There are millions of people in Africa, what are they spending (or want to spending) their money on?
Oh, and in case your mind is telling you that there are no consumers in Africa, you may want to show it this chart: